9 PRINCIPLES OF GOOD WEB DESIGN
An effective website design should fulfill its intended function by conveying its particular message whilst simultaneously engaging the visitor. Several factors such as consistency, colours, typography, imagery, simplicity and functionality all contribute to good website design.
When designing a website there are many key factors that will contribute to how it is perceived. A well designed website can help build trust and guide visitors to take action. Creating a great user experience involves making sure your website design is optimised for usability (form and aesthetics) and how it easy is it to use (functionality).
Below are some guidelines that will help you when considering your next web project.
. WEBSITE PURPOSE
Your website needs to accommodate the needs of the user. Having a simple clear intention on all pages will help the user interact with what you have to offer. What is the purpose of your website? Are you imparting practical information like a �How to guide�? Is it an entertainment website like sports coverage or are you selling a product to the user? There are many different purposes that websites may have but there are core purposes common to all websites;
- Describing Expertise
- Building Your Reputation
- Generating Leads
- Sales and After Care
2. SIMPLICITY
Simplicity is the best way to go when considering the user experience and the usability of your website. Below are ways to achieve simplicity through design.
Colour
Colour has the power to communicate messages and evoke emotional responses. Finding a colour palette that fits your brand will allow you to influence your customer�s behaviour towards your brand. Keep the colour selection limited to less than 5 colours. Complementary colours work very well. Pleasing colour combinations increase customer engagement and make the user feel good.
Type
Typography has an important role to play on your website. It commands attention and works as the visual interpretation of the brands voice. Typefaces should be legible and only use a maximum of 3 different fonts on the website.
Imagery
Imagery is every visual aspect used within communications. This includes still photography, illustration, video and all forms of graphics. All imagery should be expressive and capture the spirit of the company and act as the embodiment of their brand personality. Most of the initial information we consume on websites is visual and as a first impression it is important that high quality images are used to form an impression of professionalism and credibility in the visitors mind.
3. NAVIGATION
Navigation is the way finding system used on websites where visitors interact and find what they are looking for. Website navigation is key to retaining visitors. If the websites navigation is confusing visitors will give up and find what they need elsewhere. Keeping navigation simple, intuitive and consistent on every page is key.
4. F-SHAPED PATTERN READING
The F- based pattern is the most common way visitors scan text on a website. Eye tracking studies have found that most of what people see is in the top and left area of the screen. The F� shaped layout mimics our natural pattern of reading in the West (left to right and top to bottom). An effective designed website will work with a readers natural pattern of scanning the page.
5. VISUAL HIERARCHY
Visual hierarchy is the arrangement of elements is order of importance. This is done either by size, colour, imagery, contrast, typographically, whitespace, texture and style. One of the most important functions of visual hierarchy is to establish a focal point; this shows visitors where the most important information is.
6. CONTENT
An effective web design has both great design and great content. Using compelling language great content can attract and influence visitors by converting them into customers.
7. GRID BASED LAYOUT
Grids help to structure your design and keep your content organised. The grid helps to align elements on the page and keep it clean. The grid based layout arranges content into a clean rigid grid structure with columns, sections that line up and feel balanced and impose order and results in an aesthetically pleasing website.
8. LOAD TIME
Waiting for a website to load will lose visitors. Nearly half of web visitors expect a site to load in 2 seconds or less and they will potentially leave a site that isn�t loaded within 3 seconds. Optimising image sizes will help load your site faster.
9. MOBILE FRIENDLY
More people are using their phones or other devices to browse the web. It is important to consider building your website with a responsive layout where your website can adjust to different screens.
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Everyone seems to have their own individual perception involving Web Design Perth.
Web design as well as growth may seem to be the same thing, yet they are not. When you are trying to find an internet developer, you ought to inquire about their knowledge in designing and also creating web sites, not simply website design itself. It is really essential that you select a designer who comprehends what it takes to produce internet site that will bring in a huge amount of web traffic and also to expand with your business.
Website design and also advancement can not be taken lightly. If you hire a designer that does not understand exactly how to appropriately utilize HTML or CSS, it might cause a great deal of wasted time and also cash. This kind of programmer can not just squander your time, yet additionally your cash, when you do not receive the results you should have.
When you consider creating an internet site, you must remember that you have to produce something that is attractive and enjoyable. The web content should also be useful and also enjoyable. You require to make sure that site visitors are not left sensation frustrated by the website or by your solutions, which might cause them ending up canceling their orders.
Downsides of not making use of a developer can consist of working with a designer who does not understand anything about growth, or picking a designer that is merely not experienced in coding. Numerous developers as well as developers are able to program programs such as PHP, JSP, ASP, or a lot more. Every one of these programs languages are really simple to make use of and also you can locate several programmers that have many years of experience in operation these languages.
Another disadvantage to not utilizing a programmer is that they might not have the ability to suit any one of the adjustments that will occur as you include and also change information to your high website traffic internet site. Employing a programmer, if they understand a great deal regarding coding, will certainly not make this job simpler. If you are not coding on your own, you might need to hire a person who understands what to do, along with what to look for in a developer.
Advantages of working with a web designer to include hiring someone who understands the value of a properly created site. This is very important because they can give tips on things that will certainly work best for your organisation. If you make use of the tips offered by a professional, you will certainly be able to get one of the most out of your look for a designer.
When you choose a developer, you need to remember that they are aware of what is necessary for your site. They will offer you with terrific references in addition to let you understand specifically what kind of internet site you want. You might not have the ability to transform a great deal when you employ a developer, yet you will certainly be able to visit the site obtain lots of take advantage of it.
The importance of developing a site is essential. You might not realize it initially, yet websites such as yours can attract a great deal of web traffic. It is very crucial that you work with a designer who has an understanding of the significance of good website design.
As you resolve your try this organisation, you might find that your site visitors require to be upgraded, or that your customers are dissatisfied with the product or services that you use. To avoid this circumstance, you require to deal with an expert who will certainly offer you recommendations on just how to manage the problem. A programmer ought to be able to inform you what needs to be done in order to make certain that your organisation is successful.
You need to make sure that you are obtaining all of the services that you desire when you hire a solution. You need to ensure that the business has a team of specialists, as well as a full collection of devices that consists of computer systems, facsimile machine, phone lines, and also a lot more. You need to see to it that you are getting all of the services that you require for your service and not a few of them.
Some people prefer to employ a designer that concentrates on website design, while others desire a developer that will certainly assist with designing and establishing the general website. A lot of professionals use both solutions, in addition to a number of other things. Finding the services that you need will certainly aid you obtain the ones that you want, however there are some benefits to working with a programmer that focuses on website design.
These advantages include a total bundle that can consist of every little thing that you need to build a website, consisting of internet development, visuals style, design, graphics, as well as also domain name enrollment. Expert web designers can also assist you with search engine optimization, as well as many other solutions. that can help your organisation thrive.
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